B
eing your own boss is something everyone dreams about. Once you have your own business, you need to
advertise online to grow. The internet is something everyone uses and learning to
promote a business online will get you new customers and help you retain existing ones. These are 5 things you should do:
Improve Website/SEO
Redesigning your website and having it SEO-optimized is a form of promotion that keeps on giving and eventually pays for itself. A good website makes it easy to convert customers and capture leads.
SEO, or search engine optimization, makes it easy for potential for customers to find you in search engines like Google or Bing.
Google Ads
Google has the largest advertising presence on the web, right behind Facebook. They offer several different types of ads and make it easy to target keywords, locations, and even people who have already visited your website. These ads are the most expensive on the web so be sure to properly calculate your ROI to make sure you're getting your money's worth.
Facebook Ads
We all know
Facebook is one of the more popular ways to advertise a business or page. Facebook ads are great for getting new customers and converting visitors who already visited your website. These ads are also great for building a reputation and getting your name out there when you're first starting out as you only pay per click, not per view.
Linkedin
Linkedin offers an affordable ad platform with great ROI for certain business industries. Many people use it to find new employees. However, if you have a business that caters to people searching for a job or caters to small business owners this is a great option to try. The ads are some of the most affordable ones of any major social media platform.
Bing Ads
Bing Ads have similar targeting strategies like
Google but they're much more affordable.
Bing isn't as popular as
Google but there are still plenty of people who use this search engine. If they search for a type of business near their location you can pop up and get a new customer.
Learning how to
promote a business online may sound tough, but if you take the right steps you can easily grow your business and gain new customers. Choose the right platforms for your type of business when looking to
advertise online and run split tests to see which ads work the best for you.
