Chevrolet caters to every conceivable demographic

L ong gone are the days when the only choice one had in purchasing a car was the color, now manufacturers like Chevrolet cater to the most divergent consumer needs. With General Motors Executive Alfred Sloan’s maxim for Chevrolet in the early twentieth century being ‘a car for every purse and purpose’, the company has certainly lived up to the idea that people from every walk of life, regardless of their income must have a car available that can meet their needs. And consumers certainly are spoilt for choice, from nifty and compact hatchbacks; versatile pick-up trucks; and sedans that offer sports car capabilities, along with all the trimmings and add-ons to satisfy every whim. It is precisely because of the wide range of models available to car buyers that the Chevrolet brand became the volume leader in the General Motors brand of companies. Not only that, the success of the brand has been transported worldwide, with Chevrolet available all over the world with the exception of Oceania. Although Chevrolet models manufactured are very specific to the regions where they are being sold owing market-related needs, the brand is no less successful in giving the masses what they want and can afford.